Infinity Auto Protection, Business Start-Up

Startup company in the automotive industry. With an excellent range of products but requiring business development and marketing. My responsibilities included end to end management of:

  • Corporate Image: including company profile and structure
  • Office & Systems: Setup office in new location including fit-out, comms, IT and business apps
  • Marketing & Branding: Develop presence online and offline, develop product range and package for market readiness.
  • Presentation and Sales: Presentation to 3 key distribution contacts resulted in successful 2 year contract with Sentry Automotive Services P/L.

After 3 individual presentations, the company won a 24 month contract with Sentry Automotive services, thereby growing from 0 – $40,000 per month contract in a few months.

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